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Tournaments

Promote your business or organization by sponsoring one of our Tournaments. For tournaments owned by Pictona we offer the Naming Rights to the tournament. For example, America’s Pickleball Challenge by ABC. Along with your name prominently promoted with all tournament publicity,  we include in this sponsorship package the following promotion of the tournament with your name:

  • Your name and logo displayed on PickleballTournaments.com, which is the dominant source that all pickleball players search to register for tournaments.  
  • (See Pictona's Tournament Listings)
  • Your sponsorship shown on Pictona’s highly acclaimed website.
  • Promotion on our Facebook and Instagram  pages
  • Emailing our extensive database of players and pickleball clubs
  • Promoting the tournament in Pictona’s Weekly Bulletin sent to 4000+ players

Besides the pre-tournament marketing, we promote your sponsorship during the tournament in the following ways.

  • Banners displayed in prominent locations at Pictona’s campus
  • An exhibit booth to display your products and services if desired
  • The opportunity to insert an advertisement into the tournament bag given to players
  • Recognition by announcers throughout the tournament
  • Recogntion in the post-tournament email sent to players

If the naming rights are not available, consider our Gold Package sponsorship of the tournament. It includes the following:

  • Your logo in the sponsorship section of PickleballTournaments.com for this specific tournament.
  • Your sponsorship shown on our website and social media accounts and in our email marketing.
  • Your support shown in our promotion of the tournament in our Weekly Bulletin.
  • A banner prominently displayed during the tournament.
  • A 10’ x 10’ exhibit booth

Although the number of players in a tournament will vary from 200 to more than 1000, the best way to value our tournament sponsorships is to look at the media exposure resulting from continual marketing of the event over six to nine months. Acquiring the Naming Rights provides the greatest exposure and the Gold Package is effective at a lower price.

In the table below is our estimate of the number of players and the exposure our marketing will have to the pickleball community for each tournament.

2022 TournamentsDates# of PlayersMedia ExposureNaming RightsGold Package
Florida CupMarch 26-272005,000Sold$1,000
America's Pickleball ChallengeMarch 31 - April 350020,000$5,000$1,000
Super Seniors 2022May 6-830010,000Sold$1,000
Pictona Open 2022October 20-2270020,000$10,000$2,000
USA Pickleball Diamond Amateur ChampionshipsDecember 5-11100030,000Sold$3,000
Daytona Beach Pickleball ClassicJanuary 13-15, 202330010,000Not Available$1,000

Sponsoring a tournament is an excellent way to improve your brand awareness to a substantial number of pickleball players. For further information contact Rainer Martens (Rainer@hkusa.com).

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