Promote your business or organization by sponsoring one of our Tournaments. For tournaments owned by Pictona we offer the Naming Rights to the tournament. For example, America’s Pickleball Challenge by ABC. Along with your name prominently promoted with all tournament publicity, we include in this sponsorship package the following promotion of the tournament with your name:
Besides the pre-tournament marketing, we promote your sponsorship during the tournament in the following ways.
If the naming rights are not available, consider our Gold Package sponsorship of the tournament. It includes the following:
Although the number of players in a tournament will vary from 200 to more than 1000, the best way to value our tournament sponsorships is to look at the media exposure resulting from continual marketing of the event over six to nine months. Acquiring the Naming Rights provides the greatest exposure and the Gold Package is effective at a lower price.
In the table below is our estimate of the number of players and the exposure our marketing will have to the pickleball community for each tournament.
|2022 Tournaments||Dates||# of Players||Media Exposure||Naming Rights||Gold Package|
|Florida Cup||March 26-27||200||5,000||Sold||$1,000|
|America's Pickleball Challenge||March 31 - April 3||500||20,000||$5,000||$1,000|
|Super Seniors 2022||May 6-8||300||10,000||Sold||$1,000|
|Pictona Open 2022||October 20-22||700||20,000||$10,000||$2,000|
|USA Pickleball Diamond Amateur Championships||December 5-11||1000||30,000||Sold||$3,000|
|Daytona Beach Pickleball Classic||January 13-15, 2023||300||10,000||Not Available||$1,000|
Sponsoring a tournament is an excellent way to improve your brand awareness to a substantial number of pickleball players. For further information contact Rainer Martens (Rainer@hkusa.com).