Instructor Education
Pictona at Holly Hill
10x
Higher Lifetime Value
Coached players average ~$583 vs ~$59 for non-coached.
20%
Conversion Rate
Over 1 in 5 intro-session players become members.
40%
Programming Revenue
Lessons, clinics, and leagues can drive up to 40% of revenue.
Instructor Certification
Racket Professional Organization (RPO) sets the global standard for pickleball instruction. Designed and developed by Colin Johns, former world No. 1 men's doubles player, the RPO curriculum blends elite-level playing experience with proven teaching methods.
Every Pictona instructor who holds this certification has completed specialized coursework and hands-on training, ensuring a professional, consistent, and best-in-class experience for players at all levels.